At CorrHealth, effective communication, innovative marketing, and compelling proposals are crucial for driving our mission forward—and Carly Sherman, our Director of Marketing and Proposals, excels in each of these areas. Her strategic vision, adaptability, and dedication significantly impact how CorrHealth connects with our team members, partners, and the broader community.
Carly joined CorrHealth after a successful marketing career in the construction and legal industries. Seeking a new challenge and drawn by the unique nature of correctional healthcare, Carly knew she had found something special after a thorough interview process that culminated with meeting CorrHealth’s Founder and CEO, Todd Murphy. His passion and commitment were contagious, and Carly quickly realized that CorrHealth wasn’t just another job—it was a mission-driven organization aligned perfectly with her professional and personal values. Since then, she confidently describes CorrHealth as her “professional home.”
A Day in the Life
If you ask Carly to describe a typical workday, she’ll laugh and tell you there’s no such thing—and that’s exactly how she likes it. Carly thrives on variety, balancing tasks from managing detailed RFP responses, updating internal handbooks, optimizing SEO strategies, overseeing website enhancements, to creating compelling designs. This diverse workload ensures she remains engaged, energized, and consistently delivering high-quality outcomes.
Collaboration and Teamwork
One of Carly’s favorite aspects of her role is the exceptional teamwork and collaboration she experiences daily, especially with her colleague Josh. “We collaborate seamlessly and have built a strong foundation of trust and communication,” Carly says. Josh reciprocates this sentiment wholeheartedly, sharing, “Carly is an amazing leader—proactive, approachable, and always ready to assist. Her leadership and communication skills significantly enhance our department’s efficiency and effectiveness.”
The Key to Success
When it comes to marketing, Carly emphasizes a balanced approach of creative vision and detailed execution as the secret to ongoing success. “It’s essential to balance strategy with adaptability,” she notes. “Marketing isn’t just about flashy campaigns; it’s about aligning teams, managing deadlines, proactively communicating, and consistently adapting to shifting priorities. Without that behind-the-scenes precision, even the most innovative ideas can falter.”
A Balanced Life
Outside of her dynamic role at CorrHealth, Carly prioritizes family, fitness, and relaxation. She treasures her time spent on adventures or cozy days at home with her family. Carly enjoys getting lost in a good book—especially when accompanied by a cup of coffee—and appreciates a great workout to stay energized and focused. For Carly, it’s all about maintaining a healthy balance between professional drive and personal fulfillment.
We are immensely grateful for Carly’s continued passion, innovation, and dedication to excellence. Her commitment to CorrHealth’s mission and her remarkable ability to elevate our brand and strategic initiatives make her an invaluable member of our team. Thank you, Carly, for everything you do!
